Am I Important?

May 9, 2011
Staff is one of the largest financial commitments for a business and also one of the most important.

People can make or break a business so how do you keep good employees.

It's not brain surgery people just want to feel like they are important and valued.

Give a little to achieve a lot.

Sometimes it can be a compliment or a morning tea shout or maybe some team building for fun but also consider the on going benefits you gain from team development.

Time focused on the needs of your employees to achieve results for your business ... the perfect synergy.

No matter what you decide you don't need to spend a lot to achieve a lot.


Get It Right Or Forget It

January 22, 2011
How many exhibits do you remember after walking away from a conference or exhibition?

What are the things you remember long term?

Research shows that we remember feelings or emotions about things we consider important much longer than we do anything else yet, on show stands companies keep trying to appeal to visitors with logic.

Try this example:

1) You go for a walk on a sunny day along the beach.
  • Would you decide to drop what you are doing and get involved?
  • How do you feel, can you picture yours...

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Take Control of Your Exhibit Experience

January 5, 2011
Are you the sort of person that expects others to do all the work?

Well, ... if you are you might want to re-think exhibiting otherwise read on to get some helpful tips.

Your exhibition or conference organiser has got a lot of work to do to put together a successful event so, you need to make sure it turns out to be everything you expect.

Tip #1: Getting visitors to your stand
Take some responsibility and tell people. The organiser will have a marketing plan to reach the targeted audience to atte...
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We have to be there, all our competition is ...

November 25, 2010
If this is you, and you don't have a plan, you may as well flush your marketing dollars down the toilet.

Trade shows are one of the best sales & marketing tools available.
  • Targeted audience
  • Opportunity
  • Face to face
  • 100's to 1000's of people ready to buy

"But we have to be there" is something I hear a lot when companies take part in trade shows because their competition is there and for no other reason.

You feel the industry expects you to have a presence but you don't see it as a challenge to do ...
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Which Show Should I Exhibit At?

November 6, 2010
I've been having a real block for what to write lately so I remembered what someone said to me a while back ... "if you get stuck go back to basics."

When you are making the decision about which exhibitions or conferences to attend over the next year consider this ...

You make the decision.
You are given information to make an informed decision.
You have opportunity to research independently before making a commitment.

Tips and things to look out for:
"The organiser didn't target the right people...
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Focus in 3 seconds

October 6, 2010
What can you focus on in 3 seconds?

How much information can you take in?

and... What decisions will you make based on what you see & understand in 3 seconds?

Try this next time you are in the supermarket or the mall ... look up the aisle and see in 3 seconds how much you can remember seeing once you look away(words, pictures, colours etc...). Was there anything in particular that caught your eye and what it was?

At exhibitions & conferences you only have 3 seconds for a visitor to pick you out o...
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Rugby and Exhibitor Strategies

September 21, 2010
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