How many exhibits do you remember after walking away from a conference or exhibition?

What are the things you remember long term?

Research shows that we remember feelings or emotions about things we consider important much longer than we do anything else yet, on show stands companies keep trying to appeal to visitors with logic.

Try this example:

1) You go for a walk on a sunny day along the beach.

• Would you decide to drop what you are doing and get involved?
  
• How do you feel, can you picture yours...

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Are you the sort of person that expects others to do all the work?

Well, ... if you are you might want to re-think exhibiting otherwise read on to get some helpful tips.

Your exhibition or conference organiser has got a lot of work to do to put together a successful event so, you need to make sure it turns out to be everything you expect.

Tip #1: Getting visitors to your stand
Take some responsibility and tell people. The organiser will have a marketing plan to reach the targeted audience to atte...
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