If this is you, and you don't have a plan, you may as well flush your marketing dollars down the toilet.

Trade shows are one of the best sales & marketing tools available.
  • Targeted audience
  • Opportunity
  • Face to face
  • 100's to 1000's of people ready to buy

"But we have to be there" is something I hear a lot when companies take part in trade shows because their competition is there and for no other reason.

You feel the industry expects you to have a presence but you don't see it as a challenge to do better, rather as a chore to get over as soon as possible and this reflects in the staff representing you.

The challenge is to figure out what YOU want out of the show and become a strategic exhibitor so you can run circles around the competition.

Flush your money away or, use trade shows as an opportunity - Go for it .....